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LETTER TO THE EDITOR
Year : 2014  |  Volume : 51  |  Issue : 4  |  Page : 427
 

Rule-flouting by the Indian tobacco industry: A definite cause for concern


Department of Oral Medicine and Radiology, School of Dental Sciences, Krishna Institute of Medical Sciences Deemed University, Karad, Maharashtra, India

Date of Web Publication1-Feb-2016

Correspondence Address:
Dr. A G Nayak
Department of Oral Medicine and Radiology, School of Dental Sciences, Krishna Institute of Medical Sciences Deemed University, Karad, Maharashtra
India
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Source of Support: None, Conflict of Interest: None


DOI: 10.4103/0019-509X.175347

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How to cite this article:
Nayak A G. Rule-flouting by the Indian tobacco industry: A definite cause for concern. Indian J Cancer 2014;51:427

How to cite this URL:
Nayak A G. Rule-flouting by the Indian tobacco industry: A definite cause for concern. Indian J Cancer [serial online] 2014 [cited 2019 Dec 15];51:427. Available from: http://www.indianjcancer.com/text.asp?2014/51/4/427/175347


Sir,

I read with keen interest, the study by Patel et al.[1] and congratulate them for their painstaking efforts, as the study is of great relevance in today's times. The medical fraternity's battle against tobacco has been a long-drawn one that has had a chequered past. Any clinician who has had one or more patients succumb to tobacco-induced cancer will identify with the accompanying frustration, given the fact that tobacco is not essential for life and the resultant cancer could have been totally prevented by avoiding exposure to tobacco. This has only been compounded by the deplorable means employed by the tobacco industry as described in this study. The blatant flouting of norms as depicted objectively by this study, though shocking, is actually the norm in our country. The findings within a limited area of Mumbai, one of the largest metropolis of India, can be applied in the context of any city, town or village across India. The lack of any change from the previously documented study [2] is highly concerning and depicts the failure of the law-making bodies and enforcement agencies at all levels of administration, be it local, state or national levels. The use of surrogate advertising is an underhanded means of luring the youth into the clutches of tobacco usage and holding them hostage by creating dependency.[3] The easy availability of gutka, currently a banned product in Mumbai and rest of Maharashtra, as reported just adds to the existing mire.[1],[4] The unchecked practice of payment to the tobacco vendors only brings to the fore the kind of means the tobacco industry is willing to resort to. At the ground level, it provides a sizeable incentive for small-scale businesses who have scant or no regard for the health of their customers, which the tobacco industry apparently has hit the proverbial "nail on the head" with this business strategy. The only silver lining to this dark cloud is the fact that at least a few vendors responded to the media publicity accorded by the authors. It is now for the enforcement agencies to act upon the findings of this study and demonstrate active interception and tighten the reigns of the rule-flouting tobacco industry.

 
  References Top

1.
Patel S, Rendell H, Maudgal S, Oswal K. Tobacco industry tactics with advertisements at the point of sale in Mumbai. Indian J Cancer 2013;50:245-9.  Back to cited text no. 1
[PUBMED]  Medknow Journal  
2.
Chaudhry S, Chaudhry S, Chaudhry K. Point of sale tobacco advertisements in India. Indian J Cancer 2007;44:131-6.  Back to cited text no. 2
[PUBMED]  Medknow Journal  
3.
Sushma C, Sharang C. Pan masala advertisements are surrogate for tobacco products. Indian J Cancer 2005;42:94-8.  Back to cited text no. 3
[PUBMED]  Medknow Journal  
4.
Nair S, Schensul JJ, Bilgi S, Kadam V, D'Mello S, Donta B. Local responses to the Maharashtra gutka and pan masala ban: A report from Mumbai. Indian J Cancer 2012;49:443-7.  Back to cited text no. 4
[PUBMED]  Medknow Journal  




 

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